How is your website really performing?

THE POWER OF COMPARISON

Z-Tracker™ reformulates your Google Analytics data. Powerful industry benchmarking tools make your analytics useful and easy to translate. Do you measure up to your competition?

Compare your website to over 100 industry benchmarks!

How? We chart your Google Analytics against hundreds of other websites.

How It Works

When you sign up for the BlizzardMetrics Z-Tracker™, we grab your Google Analytics data via their secure API and compare it to other Z-Tracker™ users who also have Google analytics. We also use other public APIs like Google PageSpeed Insights, Moz and Facebook.

Your Privacy is Protected: when we add your data to the “benchmark” dataset, your name and URLs are not included.  No other users know who you are, what your website address is, or that you even participate… they just see an average.  We do ask you to classify your website by category and geography so you can create more meaningful datasets and comparisons. We also ask for your Facebook and Twitter handle so we can add these stats to your data.

** To see Benchmarking data, you must share your Google Analytics data “Anonymously with BlizzardMetrics and others.” Once you do this, your data is included in benchmarks. The data you share (including information about the account from which it is shared) is anonymous.

Request FREE Access to Z-Tracker™ Now >

 Sample Reports

Organic Search

We have dozens of organic search results for you to investigate. Here are two obvious ones:

Number of Visitors from Organic Search Each Month

Oh Dear! As you can see on my site, I used to out-perform the benchmark, a year ago. But, my organic search has dropped below the average.

As you can see on my site, I used to out-perform the benchmark, a year ago. But, my organic search has dropped below the average

Organic Search as a Percentage of Traffic

Wow, I get way more organic search, as a percentage of all my traffic. I may be doing some good SEO, but, I must be missing out on other channels, like social, email, referral and paid advertising.

I get way more organic search, as a percentage of all my traffic. I may be doing some good SEO, but, I must be missing out on other channels, like social, email, referral and paid advertising.

Mobile Insights

How is your site doing on Mobile??

Percentage of Visitors by Device

The average website has much more mobile traffic than mine, as a percentage. I am a B2B website, so that may explain a bit of it. There are dozens of more reports available to help me get the bottom of this.

User Experience of Mobile Visitors

Not Good: when people do come from a mobile device, they bounce at high rate (and don't stay long either). Should I panic?

When people do come from a mobile device, they bounce at high rate (and don’t stay long either). Should I panic?

Site Speed Insights

Is you site fast?  What is “fast” ?

Desktop Speed Score (from Google PageSpeed Insights)

Nice! I worked on my website’s speed in September and now my speed score is well above average. This is sourced from Google PageSpeed Insights

Referral Traffic

Do you have good referral traffic?  Good is a relevant term isn’t it?

Visits from Referrers

I only got 73 visits from referrals in September, but the average site got 473. Clearly I am underperforming there.

Number of Referring Domains that Send Your Website Traffic

This might help me a bit - we count up the number of referring domains and I only got traffic from 37 referring domains last month... but the average site got traffic from 52 referring domains. We even adjust these numbers for "spam" referrers... but you will have to try it out to see for yourself.

This might help me a bit – we count up the number of referring domains and I only got traffic from 37 referring domains last month… but the average site got traffic from 52 referring domains. We even adjust these numbers for “spam” referrers… but you will have to try it out to see for yourself.

Craft A Meaningful Story, Put Your Data in the Right Hands with Z-Tracker™

 Full Customization

Z-Tracker™ lets you design your own Benchmark Groups:

  • by Industry Category
  • by Country & State
  • by Similar Traffic Size

Let your data tell a more meaningful story through benchmarking.

Google on Benchmarking

“Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.”  learn more >

Contact Us

Want to learn more about Blizzard Metrics or advance sign up for the beta phase? Contact us and we'll be in touch!

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